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St. Helens Branding & Wayfinding Open House
Tuesday, February 21, 2017 - 6:00pm
FOR IMMEDIATE RELEASE
March 21, 2017
St. Helens, Ore. – The City of St. Helens will host a Branding & Wayfinding Open House on Tuesday, April 4, to gather feedback from the community on preferred design concepts in order to create a Branding & Wayfinding Master Plan. The open house will be held from 6-8 p.m. at Meriwether Place, 1070 Columbia Boulevard.
The goal of a Branding & Wayfinding Master Plan is to enhance the visitor experience through strategically placed and branded signage. Installation of unified wayfinding signage, informational kiosks, and enhanced gateways will enliven the business districts of St. Helens, increase foot traffic to businesses, and offer a more enjoyable visitor experience.
The need for a unified wayfinding signage program and brand to market the St. Helens commercial districts has been identified in numerous adopted plans, including the U.S. 30 & Columbia Blvd./St. Helens St. Corridor Master Plan (2015) which was funded through the 2013/2014 Transportation Growth Management Grant Program. The Branding & Wayfinding program will also be a crucial step toward implementing recommendations from the Travel Oregon and Rural Development Initiatives-funded Sustainable Tourism Plan (2007). Both of these plans identified the lack of signage from the entrance of St. Helens on U.S. 30 through the Houlton Business District and to the historic Riverfront District.
In August 2016, the City was awarded a $40,000 grant through the 2016-2017 Travel Oregon Matching Grants Program to create a Branding & Wayfinding Master Plan. The City selected Alta Planning + Design, Inc. in November 2016 to work with the City to develop a community-supported plan.
At the April 4 open house, attendees will listen to a brief presentation about wayfinding and view different wayfinding design concepts to provide feedback about preferences. For those unable to attend the meeting, an online survey will go live the week of April 4 to gather design feedback. Follow the City’s Facebook page (https://www.facebook.com/cityofsthelens/) or check the Branding & Wayfinding Master Plan project website (www.ci.st-helens.or.us/planning/page/branding-wayfinding-master-plan) where a link to the survey will be posted the week of April 4.
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For further information regarding the Branding & Wayfinding Open House, please contact Assistant Planner Jenny Dimsho at jdimsho@ci.st-helens.or.us or 503-366-8207.
