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St. Helens Branding & Wayfinding Open House #2
Tuesday, February 21, 2017 - 6:00pm
FOR IMMEDIATE RELEASE
April 25, 2017
St. Helens, Ore. – The City of St. Helens will host a Branding & Wayfinding Open House on Wednesday, May 10, to gather feedback from the community on a preferred design concept in order to create a Branding & Wayfinding Master Plan. The open house will be held from 6-8 p.m. at Columbia River Receptions & Events at Meriwether Place, 1070 Columbia Boulevard.
This is a follow-up to the first open house held on April 4. There will be a short presentation at 6 p.m. describing the background of this project so far. Then, attendees will have the opportunity to view and provide feedback on the preferred wayfinding design created from feedback gathered during the first open house and online survey.
The goal of a Branding & Wayfinding Master Plan is to enhance the visitor experience through strategically placed and branded signage. Installation of unified wayfinding signage, informational kiosks, and enhanced gateways will enliven the business districts of St. Helens, increase foot traffic to businesses, and offer a more enjoyable visitor experience.
The need for a unified wayfinding signage program and brand to market the St. Helens commercial districts has been identified in numerous adopted plans, including the U.S. 30 & Columbia Blvd./St. Helens St. Corridor Master Plan (2015) which was funded through the 2013/2014 Transportation Growth Management Grant Program. The Branding & Wayfinding program will also be a crucial step towards implementing recommendations from the Travel Oregon and Rural Development Initiatives-funded Sustainable Tourism Plan (2007). Both of these plans identified the lack of signage from the entrance of St. Helens on U.S. 30 through the Houlton Business District and to the historic Riverfront District.
In August 2016, the City was awarded a $40,000 grant through the 2016-2017 Travel Oregon Matching Grants Program to create a Branding & Wayfinding Master Plan. The City selected Alta Planning + Design, Inc. in November 2016 to work with the City to develop a community-supported plan.
You can RSVP on the City’s Facebook page where an open house event will be posted (https://www.facebook.com/cityofsthelens/). Check the Branding & Wayfinding Master Plan project website (www.ci.st-helens.or.us/planning/page/branding-wayfinding-master-plan) for more project resources, including a full summary of the online survey results and feedback received at the first open house.
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For further information regarding the Branding & Wayfinding Open House #2, please contact Assistant Planner Jenny Dimsho at jdimsho@ci.st-helens.or.us or 503-366-8207.
